Wongnai X Super App

Duration
5 Weeks

Role
UX/UI Designer / Prototyper / Data Analyst

Platform
Android, iOS, Web

This is a project I did while I worked at Wongnai (Thailand's Yelp). Wongnai is a lifestyle platform but I work mainly on the restaurant review platform.

As Wongnai expands to new domain such as cooking recipe platform we had to redesign the home screen to accommodate new services (while also making room for further expansion).

Design

The large cover photo at the top isn’t just there for aesthetics it helps us convey what the app is about. I use this chance to feature photos from our users. The photos are randomly selected from the pool of “Photos of The Day”. When users post their photos to share with others they get the chance to showcase on the home screen.

The search box is featured prominently because it’s the most used feature of the app.

The service button becomes smaller to make room for more services.

Nearby Restaurants is the second most used feature. It is put within reach, getting the users to discover the restaurants as fast as possible.

Browse by category is redesigned from a list of text and icon into photo cards.

Validate

We were hoping for a bump in weekly retention but that did not happen. We stick with the design anyway because it’s logically better and backed by data from our users’ use cases.